Cyber Security Marketing Kit | Technology Marketing Toolkit

Get A Complete And Updated Cyber Security Marketing Toolkit Absolutely FREE!

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On This Livecast You’ll Receive:

  1. A Complete System Of PROVEN Marketing Campaigns To Sell Cyber Security Solutions To NEW And Existing Clients:

    Multiple cyber security sources are predicting an onslaught of vicious cyber-attacks coming THIS YEAR due to the COVID-19 work-from-home mandates. That, plus the growing number of government regulations regarding data privacy, not only gives you an opportunity to sell more advanced and comprehensive services, but also a responsibility to sell existing clients more robust backup, compliance and cyber security protections.

    If you’re not selling these solutions to your existing clients right now, you can bet that one of your competitors will. My goal for this event is to give you everything you need to sell these services successfully to existing AND new clients alike.

  2. A Deep-Dive Discussion On How To Package And Price MSSP Services:

    We’ll have an expert panel of successful MSPs talking about how they are packaging and pricing their cyber security solutions for maximum client protection and profitability.

    They’ll cover their solution stack, the vendors they use (and why), how they bundle together solutions and how they talk to their clients to get them to invest and comply with their recommendations.

  3. NEW And Critical Information To Keep Your Own MSP Secure From Ransomware:

    It’s an MSP’s biggest nightmare: You wake up one morning to discover a hacker has gained access to all your tools, passwords and clients and is demanding a HUGE ransom to restore your clients’ data. Clients are devastated and ANGRY. Even IF you can restore all the data, this happened on YOUR watch. YOU were supposed to keep them safe. YOU were the one they trusted to keep them protected and you FAILED.

    Such an event can DESTROY your business overnight, with clients firing you and writing nasty reviews about you (best case) or hiring an aggressive lawyer with a BIG chip on their shoulder to sue you for everything you’ve got. If your competitors catch wind of this (and they will), they’ll use it against you, destroying your reputation and making it impossible to get new clients. So, what should you do NOW to prevent this?

    During this LIVECAST we’ll have several experts addressing this HUGE and growing problem for MSPs.

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Who Should Attend:

  1. The IT services company or MSP that wants to capitalize on the growing demand for cybersecurity solutions and services.

    It’s FAR easier to succeed in business (and marketing!) when you’re riding a wave of preexisting consumer demand – and right now, leading with cyber security solutions IS your fastest and easiest ticket in the door. You’ll leave this Livecast with specific, actionable marketing strategies you can instantly implement to attract more clients, close more sales and protect and serve your current clients more effectively.

  2. The MSP that doesn’t want to be left behind when it comes to delivering cybersecurity services.

    With growing threats and new data privacy and protection laws cropping up almost daily, you MUST be talking to your clients and prospects about cybersecurity or you’ll quickly fall behind. This event will give you a number of NEW strategies, NEW vendors and NEW solutions that I can practically guarantee you’ve never heard of – or used – for packaging pricing, delivering and selling cybersecurity solutions AND keeping your current clients safe.

  3. The CEO and/or Sales and Marketing executive that wants to inject a renewed focus into marketing, growth and sales post COVID-19.

    Right now, many MSPs are unsure and cautious about how to start back up their marketing efforts. During this event, we’ll give you NEW templates, NEW campaigns and NEW ideas to allow you to start marketing again WITHOUT offending anyone or completely missing the mark with clients and prospects.

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Get A Complete Ready-To-Use Cyber Security Marketing Plan To Fuel Sales, Attract Clients And Close At Higher Profit Margins

As an attendee, you’ll receive MULTIPLE prospecting campaigns, examples, sales tools and marketing templates you can instantly implement to be more effective at selling cyber security solutions. These are tried and true marketing systems that have been recently revised and updated for the post COVID-19 crisis and to address what buyers want now. Here are just a FEW of the templates you’ll receive (not all are listed here):

    • A field-tested, PROVEN way to get prospects and clients alike to finally see the value of investing in cyber security solutions and eliminate the pushback on price and “I don’t see why we need all that.”

    • A single template to send in advance of any sales appointment that will make it substantially easier to close the sale WITHOUT a lot of convincing or objections. This template is pure magic in preselling even the most stubborn non-buyers.

    • A new approach to getting appointments with qualified prospects that will get you FAR MORE success than anything you’ve tried in the past.

    • Campaigns you can instantly trigger to have new prospects coming out of the woodwork to talk to you that have the greatest chance of working RIGHT NOW; wait and the opportunity will pass you by.

    • A simple 4-part marketing plan that could easily add half a million or more in profitable MRR to your business this year.

And much, much more!

2020 Cyber Security Toolkit Strategic Partner Email Promo | Cyber Security Toolkit Telemarketing Script | Cyber Security Toolkit Ask Campaign | Cyber Security Toolkit
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Event Speakers And Agenda

Robin Robins | Technology Marketing Toolkit | Cyber Security Livecast

Technology Marketing Toolkit

The Cyber Security Marketing Toolkit And Implementation Plan To Add $1 Million In MRR (Or More)

The majority of the content for the day will be an ADVANCED deep dive with Robin Robins, who will walk you through multiple, proven Marketing Oil Wells and a marketing plan to secure more clients and sell more cyber security solutions. As you already know, selling “prevention” (cyber security solutions, backup, managed services) is far more difficult than it reasonably should be. Business owners procrastinate, are illogically cheap, indecisive and outright NEGLIGENT when it comes to spending money on IT. Robin will show you exactly how to overcome ALL of this pushback and give you:

  • A proven cyber security marketing toolkit chock-full of prospecting campaigns and templates, sales tools and scripts, free reports, drip campaigns and other marketing resources that will make it EASY for you to drive sales for managed services, backup and cyber security solutions. This is easily a $3,000 value, but it is FREE to attendees.
  • A schedule for actual IMPLEMENTATION that takes all the guesswork out of knowing what marketing campaigns to do and when, making it EASY to stay CONSISTENT and get fast, lasting results for your efforts.
  • Autopilot marketing tools for social media, inbound lead handling, telemarketing and prospecting, LinkedIn, webinars and online campaigns that will double or triple the effectiveness of your sales team, empowering them to be FAR more effective and efficient while allowing you to get more leads, new clients and sales WITHOUT hiring a big sales force.

How To Build A Thriving Co-Managed IT Cybersecurity Practice

Traditional IT organizations are under attack. Every day they are charged to put out fires, manage an impossible workload AND stop an onslaught of security breaches, oftentimes without having the bandwidth nor knowledge on how to properly secure their network. They are in desperate need of your expertise and are willing to pay you large sums of recurring revenue to allow you to co-manage their systems.

During this session, Eric will:

  • Reveal the #1 reason why today’s MSPs are constantly missing out on co-managed IT opportunities that are just waiting to be had.
  • Give you an in depth understanding on how exactly SMBs are being targeted right now and what the biggest opportunities are for you to help them.
  • Provide you with a brand new vendor agnostic Security Best Practice Checklist to help you protect your existing clients, shore up your own systems and use immediately to win new, larger deals.
  • Demonstrate exactly how top MSPs are using the newest industry trends as a doorway to expand their services to larger co-managed IT services opportunities and are being welcomed in by IT staffs with open arms.
Bruce McCully | Galactic Advisors

Galactic Advisors

How To Prevent A Business-Ending Ransomware Attack
On Your MSP

It’s an MSP’s biggest nightmare: You wake up one morning to discover a hacker has gained access to all your tools, passwords and clients and is demanding a HUGE ransom to restore your clients’ data. Clients are devastated and ANGRY. Even IF you can restore all the data, this happened on YOUR watch. YOU were supposed to keep them safe. YOU were the one they trusted to keep them protected and you FAILED.

Such an event can DESTROY your business overnight, with clients firing you and writing nasty reviews about you (best case) or hiring an aggressive lawyer with a BIG chip on their shoulder to sue you for everything you’ve got. If your competitors catch wind of this (and they will), they’ll use it against you, destroying your reputation and making it impossible to get new clients. So, what should you do NOW to prevent this?

During this session, cyber security expert Bruce McCully will give you a Master Checklist of the security protections to put in place to eliminate the most common mistakes, oversights and missteps MSPs make in their OWN security. You’ll discover:

  • How to implement systems to ensure your engineers don’t expose you and make you negligent by skipping steps and failing to follow protocols you’ve carefully put in place.
  • How to know for sure that your firewalls are reporting compromised systems and (more importantly) blocking malicious code from making it to your network.
  • An EASY honeypot to set up that will immediately alert you if you are compromised or if another MSP is creeping around your clients’ networks looking for a sale.
Danny Jenkins | ThreatLocker

ThreatLocker

A Brand New (And Critically Necessary) Approach To Securing Your Clients’ Networks

If you’re a security-focused MSP or MSSP, you need to stay up-to-date on the newest cybersecurity protections available – and the solutions that Danny Jenkins will be discussing during this session, Application Whitelisting and RingFencing specifically - are two that you’ll definitely want to know about. Most cybersecurity protections are based on looking for, finding and stopping threats. The problem is, cybercriminals are getting smarter and entering networks undetected, and end users are constantly inviting threats by downloading various applications without your knowledge or approval, clicking on links they shouldn’t, opening attachments in e-mails, etc.

That’s why a new approach of blocking everything that is not trusted, and ONLY allowing those applications that are approved, is a far more clean and comprehensive approach to ensuring malware does not end up on your clients’ networks. Many of our clients have been giving RAVE reviews to ThreatLocker’s cybersecurity solutions, which is why we’re excited to have the CEO himself, explain how he’s changing the entire approach and paradigm to cyber security.

New And Emerging Threats: What MSPs Should Watch
For In 2020

Drawing on highlights from the 2020 Webroot Threat Report, security analyst Tyler Moffitt will discuss the biggest threats facing MSPs this year. From the scams meant to capitalize on confusion caused by the COVID-19 outbreak to the devastatingly successful Emotet infection chain, these attacks are bound to target your clients in 2020. Learn them and the best practices for protecting clients against them in this exciting session.

How To Package, Price And Sell Cyber Security Solutions

Panel Session Hosted By Robin Robins

What should a truly effective and complete managed security solution consist of? What should be included standard in your managed services agreements, and what should you charge extra for? What security tools give you the most bang for the buck, and which ones fail to deliver the protection you need? Then, how should you charge for your services?

With so many tools, solutions and moving parts to keeping your clients secure, it’s incredibly difficult to know exactly how to package a complete cyber security solution that will protect your clients without pricing you out of the market.

During this session, we’ll be bringing a panel of our top security-focused MSPs to discuss what they include in their standard managed services agreement, as well as what they include for more security-minded clients and those who must meet certain compliance regulations.

Robin Robins | Technology Marketing Toolkit

Technology Marketing Toolkit

Charles Henson | Nashville IT

2018 Better-Your-Best Winner

Al Alper | CyberGuard 360

CyberGuard360 & Absolute Logic

Will Nobles | Vector Choice Technology Solutions

Vector Choice Technology Solutions

Bruce McCully | Galactic Advisors

Galactic Advisors

Ikram Massabini | MVP Network Consulting

MVP Network Consulting

This Event Is Co-Hosted By The Following Companies:

As the leading provider of cloud-based software and technology solutions purpose-built for delivery through managed service providers (MSPs), Datto believes there is no limit to what small and medium businesses can achieve with the right technology. Datto offers Unified Continuity, Networking, and Business Management solutions and supports an open technology ecosystem for MSP partners. These partners provide Datto solutions to over one million businesses across the globe. Since its founding in 2007, Datto continues to win awards each year for its rapid growth, product excellence, superior technical support, and for fostering an outstanding workplace. With headquarters in Norwalk, Connecticut, Datto has global offices in the United Kingdom, Netherlands, Denmark, Germany, Canada, Australia, China, and Singapore.
Galactic Advisors provides the only comprehensive solution that allows you to have the peace of mind that your computer, server and network configurations aren’t leaving you susceptible to hackers, scammers and thieves. We are 100% committed to making sure business owners have the most reliable and professional IT security service on the planet. Our team of talented IT security professionals make sure your network is secure and that you understand how and why it’s secure
ThreatLocker® uses a more logical approach to stop viruses and malware from affecting your business. ThreatLocker® Application Control uses a combination of Application Whitelisting and RingFencing™ to protect your business from known and unknown malware threats. With ThreatLocker® RingFencing™ software applications are ring fenced inside a perimeter, preventing them from launching attacks on your system and severely limiting any damage caused by malware or vulnerabilities in applications.
Webroot, an OpenText company, harnesses the cloud and artificial intelligence to provide comprehensive cyber resilience solutions for businesses, individuals, and managed service providers. Cyber resilience means being able to stay up and running, even in the face of cyberattacks and data loss. That’s why we provide endpoint protection, network protection, security awareness training, and threat intelligence services used by market leading technology providers worldwide. Leveraging the power of machine learning to protect millions of businesses and individuals, we secure the connected world. Webroot operates globally across North America, Europe, Australia, and Asia. Discover cyber resilience at webroot.com.
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